During my internship, I worked directly under the Senior District Marketing Manager to execute day-to-day, location-specific graphic needs. The featured project, Exam Cram, was a marketing driven campaign that hosted free on-campus events with the following goals:

• Increase student engagement

• Introduce a brand refresh

• Foster a positive client relationship

To support these objectives, I developed and executed the Exam Cram campaign visual branding across digital and print materials:

• Clear and inviting event advertising

• Engaging marketing collateral

• Appealing incentive materials